How MüllerKälber showcases „craftsmanship“

Before a piece of jewelry is touched, it is seen. Even before its brilliance, form, and craftsmanship can take effect, the light determines whether a piece attracts attention—or disappears into the room. It is precisely at this sensitive point that we focus our efforts. Müller Calves For many years, the company has been exploring how to present jewelry and timepieces in a way that makes their quality tangible without overly emphasizing the presentation. Through the interplay of light, space, and object, a stage is created where craftsmanship doesn't need explaining, but rather becomes visible – subtly, precisely, and effectively.

^{Cover image: (C) Müllerkälber GmbH at Eppli in Stuttgart}

INHORGENTA as a stage for presentation skills

On the INHORGENTA Munich 2026 Müller shows calves with DLL1, The company highlighted the importance of lighting for the perception of craftsmanship, including glare-free shop window lighting. The trade fair serves as a key platform for the company to exchange ideas with the industry.

„INHORGENTA is the ideal platform for us to cultivate our existing customer relationships and simultaneously be discovered by new customers. The trade fair is an international meeting place for the jewelry and watch industry, allowing us to present our innovative lighting solutions and display cases to a professional audience. Based on the excellent experiences of recent years, we particularly value the direct exchange with jewelers and retailers. This enables us to gather valuable feedback, identify new trends early on, and work with our customers to develop the optimal presentation of their jewelry.“

When craftsmanship becomes visible

Under the main theme „Craftsmanship“ INHORGENTA 2026 deliberately puts the industry's craftsmanship in the spotlight. For MüllerKälber, this means understanding presentation as an extension of the craft. Light should not dominate, but rather support – and direct the focus to what is essential:

„"Our goal is to further highlight our expertise in lighting and presentation technology for jewelers. We want to show how, with minimal effort and manageable investments, you can take the presentation in the shop window, in the display case and at the point of sale to a new level."“

Trends 2026: Staging with attitude

MüllerKälber identifies three key developments for the year 2026: the increasing demand for presentation, the growing importance of sustainability, and the desire for cost-effective modernization solutions. High-quality lighting plays a key role in this – it creates atmosphere, evokes emotions, and underscores the value of handcrafted jewelry without being intrusive.

Technology that takes a back seat

Current solutions rely on energy-efficient LED systems, modular lighting modules, and plug-and-play concepts that can be flexibly integrated into existing store layouts. Lighting systems with a high degree of glare control are particularly important: they ensure calm, even lighting and consistently direct attention to the jewelry and watches – not to the technology behind them.

At INHORGENTA 2026, MüllerKälber demonstrates how craftsmanship is continued in the sales area: with precise technology, understated design and a clear understanding of the craft.