The 7th edition of Geneva Watch Days will take place from September 2nd to 6th, 2026.
The interactive watch event welcomed 2025 With 66 brands in the official program, 14,000 visitors, and nearly 1,900 watch industry professionals, retailers, customers, collectors, press representatives, and content creators, the Geneva Watch Days will remain true to its now-proven concept in 2026.
The Geneva Watch Days retain their decentralized format, which is open to the public and emerging brands, offering a welcoming atmosphere that allows direct access to the CEOs and master watchmakers of the participating brands.
Jean-Christophe Babin, President of the Geneva Watch Days Association, CEO of the LVMH Watch Division and CEO of Bulgari, comments:
„From the outset, we have adhered to a straightforward, open format: accessible, efficient, welcoming, and with genuine freedom of expression. Seven years ago, this approach was novel in the watch industry, and we had no idea how well it would be received. Year after year, it has proven to be the right one: a framework that fosters interaction, stimulates productive discussions, and supports more direct relationships between brands, professionals, media, collectors, and the general public. This vision would never have become the industry beacon it is today without the unwavering support of the Canton and City of Geneva. I am delighted that our original intention was correct—and that it is more relevant and pertinent today than ever before.“
Large and small brands, corporations and independent manufacturers, luxury watches and more affordable products meet with professionals, collectors, enthusiasts and the general public during the Geneva Watch Days.
This approach will be continued in 2026 with the same goal: to stimulate dialogue, expand networking opportunities and enable productive discussions in a sophisticated and professional, yet pleasant and accessible atmosphere.
The Geneva Watch Days will take place again from September 2nd to 6th, 2026, at the Rotonde du Mont-Blanc, whose premises have been redesigned to offer an even more immersive experience. Visitors can expect an extensive selection of exceptional collector's items, prestigious icons, and some of the most sought-after new releases.
The traditional events – including Power Breakfasts, where executives interact directly with the audience, as well as conferences, panel discussions, presentations and special events – remain the core of the program and are complemented by new formats and concepts.
The opening press conference, which last year was held in front of a full house, will again take place in the Palais Eynard, thus underlining the continued support of the city and canton of Geneva.
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