Richard Mille Becomes Title Partner of the Superyacht Cup Palma
Richard Mille will be the title partner of the “Superyacht Cup Palma” for the next three seasons. Europe’s longest-running superyacht regatta will celebrate its 30th anniversary from June 24 to 27, 2026.
With the regatta returning to the newly redesigned marina at Club de Mar-Mallorca, the 2026 edition marks not only three decades of top-class regatta racing, but also the start of a new chapter with Richard Mille as the title partner.
“The ‘Superyacht Cup Palma 2026’ promises to be something special—a celebration of three decades of great success, loyal participants, and outstanding races,” says SYC Event Director Kate Branagh. “The fact that we can now also welcome a long-term title partner of the caliber of Richard Mille is extremely exciting. The brand’s pursuit of precision, excellence, and innovation aligns with our own values. This three-year partnership fills us with great confidence for the next chapter of the regatta.”
Peter Harrison, CEO of Richard Mille EMEA, also emphasizes the close relationship between the two partners: “Over the past 25 years, Richard Mille has continued to evolve while retaining its close-knit, almost family-like character—something we also greatly value in the ‘Superyacht Cup Palma.’ In this regatta, we recognize the same unwavering commitment to engineering, excellence, and long-term vision that also shapes our actions.”
In line with this, Richard Mille is opening a boutique in Madrid this year, thereby strengthening its presence in the Spanish market.
