Swatch Group: New releases from Glashütte Original, Hamilton, Mido, Rado, and Tissot
From elegant rectangular watches to water-resistant sports watches and sophisticated moon-phase timepieces with mother-of-pearl, ranging in price from €395 to €16,100—here you’ll find the latest additions to the Swatch Group’s diverse portfolio.
Glashütte Original – Serenada Luna
The new Serenade Luna combines precise mechanics and the finest craftsmanship with feminine curves and high-quality materials. Its mother-of-pearl dial in “Skyline Blue” is framed by 48 brilliant-cut diamonds on the bezel.
Case: Stainless steel, 32 x 8.9 mm Water resistance: 3 bar Movement: Caliber 35-14, automatic movement, 60-hour power reserve Functions: Hours, minutes, seconds, moon phase Dial: Mother-of-pearl, white gold hour markers set with 20 brilliant-cut diamonds, moon phase in white and blue mother-of-pearl Strap: Stainless steel bracelet with folding clasp or light blue Louisiana alligator leather strap with double folding clasp MSRP: €14,900 (leather strap), €16,100 (stainless steel bracelet)
Hamilton – Jazzmaster Quartz
The “Jazzmaster” collection comprises the brand’s modern dress watches. The new model features a slightly updated design and is available in two sizes.
Case: Stainless steel, 32/40 x 7.8 mm Water resistance: 5 bar Movement: Swiss-made quartz Functions: Hours, minutes, seconds Dial: Sunburst finish in silver, blue, pink, turquoise (32 mm) or beige, blue, black, mint green (40 mm), skeletonized hour and minute hands Strap: Stainless steel bracelet with double folding clasp and pushers MSRP: €440
Mido – Ocean Star 200C
The new “Ocean Star 200C” stands out for its unique color combination while offering the reliability of a rugged sports watch: water-resistant up to 20 bar, the minimum standard for Mido’s “Ocean Star” collection.
Case: Stainless steel, 42.5 mm, unidirectional rotating bezel with red ceramic ring Water resistance: 20 bar Movement: Caliber 80 (based on ETA C07.621) with 80-hour power reserve Functions: Hours, minutes, seconds, day, date Dial: Black, matte finish, with wave pattern, applied indices with rose gold-colored PVD coating Strap: Leather strap with buckle RRP: €1,190
Rado – Captain Cook x Tennis Limited Edition
For the third consecutive year, Rado is the Official Timekeeper and Timing Partner of the BMW Open, which will take place from April 11 to 19, 2026, at the MTTC Iphitos facility. To mark the occasion, the brand is unveiling the “Captain Cook x Tennis Limited Edition.”
Case: Stainless steel, 39 x 12 mm Water resistance: 30 bar Movement: Caliber R763, automatic movement, 80-hour power reserve Functions: Hours, minutes, seconds, date Dial: Gradient from ruthenium to white Strap: Stainless steel bracelet with triple clasp, 3 additional NATO straps MSRP: €2,900
Swatch – AI-DADA
The new Swatch tool, AI-DADA, is an AI-powered configuration program that lets you design your own watch. After logging into your Swatch account, you describe your idea and, in no time at all, receive a design suggestion that you can further customize.
The watch bears the inscription “1/1” on the case back, indicating that it is a truly one-of-a-kind piece. The name AI-DADA has a dual meaning. “AI” stands for Artificial Intelligence, and DADA refers to the Dadaist art and cultural movement of the early 20th century.
Tissot – SRV
Tissot is expanding its “SRV” collection with three new models. Inspired by the brand’s creations from the 1920s and guided by a contemporary vision of femininity, the “SRV” collection blends tradition with modern design.
Case: Stainless steel with rose gold or yellow gold PVD coating, 30 x 21.8 x 7.25 mm Water resistance: 5 bar Movement: Swiss-made quartz Functions: Hours, minutes, seconds Dial: Silver-colored or mother-of-pearl with Roman numerals Strap: Stainless steel or leather strap with quick-change system MSRP: €395 (leather strap), €445 (stainless steel strap), €525 (stainless steel PVD)
