Time to Watches Heads to Las Vegas
The B2B jewelry and watch fair Couture and the Geneva watch event Time to Watches have announced the first details of their collaboration:
COUTURE and Time to Watches (lasvegas.timetowatches.com) are pleased to announce the premiere of “Time to Watches Las Vegas x Couture”—an exclusive watch exhibition in the main ballroom of the Wynn Las Vegas luxury hotel and casino from May 27 to 31, 2026.
Since the announcement of their partnership in late October 2025, a number of well-known and sought-after watch manufacturers have already been secured as brand partners.
“Presenting Time to Watches in Las Vegas as part of Couture is a logical step for us. Couture brings together the most important U.S. retailers, media representatives, and influencers, making it the ideal setting to showcase a curated selection of contemporary watchmaking and connect our brands with an engaged audience,” says Christian Wipfli, CEO of Time to Watches.
“Watchmaking has long been an integral part of the Couture experience, and our collaboration with Time to Watches allows us to further deepen this dialogue,” adds Gannon Brousseau, EVP of Emerald, the organizer of Couture.
“This careful selection brings fresh, exciting energy and creativity while also meeting our community’s high standards of quality.”
Time-honored names and modern reinterpretations form the central theme of “Time to Watches Las Vegas x Couture.” Exhibiting brands include BA111OD, Baume & Mercier, Bell & Ross, Ciga Design, Dennison Watch, Fortis, Ikepod, Junghans, Michele, Nivada Grenchen, U-Boat, Utinam Besançon, Vulcain, and Zennetti.
In addition, there is Rapport London, a supplier of watch winders, watch boxes, and leather accessories.
