Pandora Adds CO₂ Footprint Labeling to Its Lab-Grown Diamonds
For decades, diamonds have been graded according to the traditional 4 Cs: Cut, Color, Clarity, and Carat. Now, Pandora is adding a fifth criterion to these and will, going forward, also include the carbon footprint of every lab-grown diamond used in the product information.
Left: Pamela Anderson is Pandora’s Global Brand Ambassador. She has been collaborating with the jewelry brand since August 2023 and is, in particular, the face of the campaigns for Pandora Lab-Grown Diamonds.
The reported carbon footprint includes all emissions generated during the diamond’s production—from the production of raw materials for diamond cultivation to the cutting and polishing of the stone before it leaves the production facility.
According to Pandora, for example, one of the brand’s lab-grown diamonds weighing one carat generates 12.58 kilograms of CO₂ equivalents (CO₂e). According to the Danish jewelry brand, this represents a CO₂ footprint that is approximately 90 percent lower than that of a mined diamond of the same size.
“We are convinced that the future lies in making diamonds accessible to more people while also providing clarity about what our customers are buying. We design our jewelry with sustainability in mind. With the introduction of the fifth C—for carbon footprint—we’re empowering consumers to make informed purchasing decisions,” says Berta de Pablos-Barbier, CEO of Pandora.
Pandora has not used mined diamonds since 2021 and relies exclusively on lab-grown diamonds produced using 100 percent renewable electricity. They are set in jewelry made from 100 percent recycled gold and silver. According to Pandora, a 14-karat gold Infinite Ring featuring a one-carat lab-grown diamond has a carbon footprint comparable to that of a pair of jeans.
Pandora Releases Findings of Its Investigation
The carbon footprints of Pandora Lab-Grown Diamonds were calculated by external life-cycle assessment experts and published in a study verified by the auditing firm EY. The study is based on recognized scientific methods and is available at pandoragroup.com.
“As consumers are increasingly interested in knowing how their products are made, transparency is becoming a key factor in a brand’s success. That’s why we’re happy to share our insights with others,” said Berta de Pablos-Barbier.
New Flagship Stores in Barcelona and Milan
After initially offering Pandora jewelry featuring lab-grown diamonds in the U.S., the U.K., Canada, Australia, New Zealand, and Denmark, the company has now expanded its collection to Spain and Italy. The collections are being showcased in the new flagship stores in Barcelona and Milan. With these two locations, Pandora is opening its third and fourth flagship stores—following Copenhagen (2024) and Las Vegas (2025).
