OroArezzo: Competition showcases pearls of Italian design art

OroArezzo: Competition showcases pearls of Italian design art

From May 10 to 13, OroArezzo took place in Arezzo, the Italian jewelry city. The international jewelry fair announced the winners of a large-scale design competition. It was an opportunity to be inspired.

Left: Jewelry exhibits at OroArezzo 2025. © OroArezzo

The jewelry country Italy

Italy boasts an ancient and rich jewelry culture that is still cultivated and promoted today. Due to its relative proximity to Germany, it's always worth looking south: Italian designs are also popular here. Prized for their rich gold tones (traditionally, 18-karat jewelry is used exclusively in Italy), curved shapes, and spirited designs. 

Trade fairs like Vicenzaoro, with their wide reach, bring together an international audience that could hardly be more easily met anywhere else than in Italy. The international stage offers a fantastic overview of trends, economic developments, and new ideas.

Visitors in front of the entrance to OroArezzo 2025. © OroArezzo

The Italian Exhibition Group, which organizes Vicenzaoro, also invites visitors to other interesting exhibitions. From May 10th to 13th, OroArezzo, which is specifically designed to showcase and promote Italian goldsmithing, took place. This year, the 44th edition of the fair saw a 9 percent increase in international visitors. Guests from over 100 countries attended the fair, with a large proportion (40 percent) traveling from Europe.

Jewelry design competition "The Mirror of Time

A design competition was also held as part of OroArezzo. This year, it was held for the 34th time. Beppe Angiolini, the fair's art director, chose the theme "The Mirror of Time." Fifty-eight Italian companies competed in the design competition. The international jury included jewelry experts, journalists, and opinion leaders. There were a total of eight categories, in which one or more designs were chosen as winners.

In the category “mirror of time"A bracelet by Maria de Toni and a ring by Moraglione won in 1922 with the comment: Jewelry is not only valuable, it also keeps memories alive. A symbol, a fragment of time.

Gold bangle design with a special surface structure by Maria de Toni.
Ring made of various pearls and diamonds by Moraglione 1922.

Winner in the “Infinite light” Category were bracelets from Luiber and Mosca Guido. The commentary for the category: Light plays a central role in this edition of the competition. It's a fascinating element because it can change everything: a detail, an emotion.

Bangle by Luiber made of polished gold with emerald-cut amethyst.
Bracelet made of filigree, linked gold rings by Mosca Guido.

To the category “Precious Reflections” The jury commented: "A radiance of reflections. A mirror reflects not only light, but also the thoughts of the one who created it and who wears it. Every reflection is a fragment of life." In this category, the jury selected bracelets by Gold Art and Grazielle Braccialini.

Opulent bracelet by Gold Art.
Bracelet by Graziella Braccialini.

In the category “Past, present and future” won three bracelets from Anima, Biz, and Patros, with the text: A piece of jewelry expresses deep emotions. An object with a story: the past that inspired it, the present in which it was created, and the future it envisions.

Winner's bracelet from Anima.
Winner's bracelet from Biz.
Winner's bracelet from Patros.

In the "Glamour" The fashion and trends category, which reflects contemporary trends in jewelry design, was won by a necklace by Kitty.

In the “Iconic Design” The award recognized the expression of creativity, aesthetics, and innovation in jewelry culture. The winner in this category was a bracelet by Femar.

In the category "Art and sculpture" architectural jewelry that captures the trend of wearable sculptures was chosen. The jury chose a ring by Giordini.

In the category "Timeless jewelry"Elegance that transcends time" was recognized. This design interprets light with diamond clarity. The award went to a floral brooch by Unoaerre.

The award in the “Talents” This category was reserved for young apprentices. It addressed visions and sensibilities, craftsmanship and technology, tradition and innovation, and forms and emotions. The winner in this category was Marianna Maddaluna, a student at the G. Giovagnoli Institute in Sansepolcro. She submitted a design drawing, which will now be transformed into a real piece of jewelry with the support of the exhibitors at OroArezzo.

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