Time to Watches 2026: A village with over 85 brands
With its fifth edition, Time to Watches (April 14–19, 2026) is demonstrating its intention to be here to stay. Since its debut in 2022, the Geneva watch event has continued to evolve year after year, more than doubling both the number of exhibitors and visitors.
Launched in 2022 with 35 exhibitors at HEAD Genève (University of Art and Design), Time to Watches has been held at Villa Sarasin since last year – in the immediate vicinity of Watches & Wonders (April 14–20, 2026), which takes place at the same time at the Palexpo exhibition and convention center in Geneva.
Once again, organizer Christian Wipfli, founder and director of Time to Watches, used the time to further optimize the concept of the event he created—with great success.
This year, more than 85 brands are exhibiting (2025: 77). They are doing so at Time to Watches, which has now grown into a “village” and expanded beyond Villa Sarasin. The lodge, outbuildings, wine cellar, garden, and a brand pavilion serve as additional exhibition spaces.
In terms of content, however, Wipfli is sticking to his concept. The aim is to “create a lively stage for discovering authentic, independent watchmaking in a relaxed, accessible, and deeply human atmosphere.”
The 85 brands include established independents such as BA111OD, traditional brands such as Nivada Grenchen, successful classics such as Junghans, artistically oriented watchmakers such as Beauregard, and innovative newcomers such as ID Genève. In addition, Time to Watches also features suppliers of accessories and storage solutions, such as WOLF.
What sets Time to Watches apart is its unabashed diversity: established manufacturers, independent producers, and bold creatives—all united by a shared passion.
Christian Wipfli, founder and director of Time to Watches
