The brains behind INSIGHT LUXURY: Antje Heepmann

In this short series, we would like to introduce ourselves in more detail, starting with the most important figures: our authors. They curate jewellery and watches with expertise, industry knowledge and an eye for the essentials and with great enthusiasm. In this part: Antje Heepmann.

Left: Antje Heepmann

Antje Heepmann - Watches and business topics

Antje Heepmann introduces herself:

"After studying German, history and sociology at the University of Bielefeld, I began my career as a journalist in 1999 as a trainee at the industry magazine 'U.J.S. Uhren Juwelen Schmuck'.

I remained at U.J.S. until 2018, first as editor and later as deputy editor-in-chief, and was responsible for topic and concept planning, research, article production and the digital presence.

In 2018, I moved to the trade magazine 'GZ Goldschmiede Zeitung' as an editor, expanding my jewellery horizons and my expertise in jewellery marketing.

From October 2019 to January 2025, I was part of the international WatchPro team and responsible for setting up the German-language version of the magazine as well as for all content creation (online and print). During this time, I gained deep insights into the watch industry - from A to Z and in all price ranges - met fantastic personalities and visited fascinating manufactories.

In May 2025, I took the plunge into self-employment and am now looking forward to working with industry insiders Annegret Moser and Wolfram Bekker to develop the online magazine INSIGHT LUXURY with exciting stories, informative articles and daily news.

What do I love about my job? Quite simply: getting to know new people, making and maintaining contacts, discovering connections and transferring all of this into reader-friendly and gripping stories.

When time allows, my favourite place to be is on, in or by the water. So it's fitting that I've been living in or near Hamburg in the immediate vicinity of the River Elbe for almost ten years: my dream starting point for voyages of discovery into the multifaceted world of time measurement."

Find out more about INSIGHT LUXURY: this way