Louis Vuitton x UNICEF: jewellery for a good cause

Louis Vuitton is committed to making children's dreams come true through a partnership with UNICEF. The "Silver Lockit" charity jewelry is presented by K-pop star Felix, who supports the effort as a brand ambassador.

K-pop star Felix, a member of the boy band Stray Kids, supports the message of the "Silver Lockit" collection. © Louis Vuitton

Commitment to the well-being of children

Louis Vuitton and UNICEF have been successfully partnering since 2016. With the "Louis Vuitton for UNICEF" initiative, the luxury label supports disadvantaged children around the world. The goal is to raise awareness of children's rights and raise funds for UNICEF programs that protect children and safeguard their rights. Last year, Louis Vuitton supported projects in Madagascar, Guatemala, Haiti, and Vietnam through this commitment.

Since the partnership began, Louis Vuitton has raised a total of $24 million for UNICEF. The "Silver Lockit" collection, which is relaunched annually, plays a central role. For every cord bracelet or earring sold from the "Silver Lockit" collection, $100 goes to UNICEF. With the purchase of a silver bracelet or pendant, Louis Vuitton donates $200.

Remake of “Silver Lockit” with K-Pop star Felix

The new "Silver Lockit" collection for 2025 was designed in collaboration with Louis Vuitton brand ambassador Felix, rapper of the K-pop band Stray Kids. A fitting collaboration, as Felix is also a UNICEF Goodwill Ambassador for South Korea. With the new jewelry collection, the musician underscores his commitment to children in need. 

The central element of the collection is the iconic miniature lock, modeled after the clasp of a steamer trunk from the early 20th century. It features a blue heart wrapped around the word "DREAM" – a symbolic reference to the power of dreams, which play a special role for the K-pop star and is intended to encourage children around the world to believe in their dreams and hold on to them.

"The central message of the Silver Lockit collection is to connect people. We designed a heart reminiscent of the way I draw hearts for my fans. We added the word 'DREAM' to the side to symbolize the shared dreams and desires that connect us with our fans. For me, the Silver Lockit perfectly captures the essence of love," says Felix.

Recycled silver and four bright colors

The collection is made from certified recycled silver. It includes an earring, a bracelet—available with a silver chain or cord bracelet—and a pendant. This year, the cord bracelet is available in four modern colors: yellow, blue, pink, and black. The matching pendant is now also available in these colors and features a longer chain.

The "Silver Lockit 2025" collection is limited and will be available in Louis Vuitton boutiques worldwide starting July 18. There is one exception: The "Silver Lockit" cord bracelet in yellow is available only online on the Louis Vuitton website.