New Van Cleef & Arpels boutique in Frankfurt am Main

Since this summer, Frankfurt's exclusive Goethestraße has been enriched by a new destination for lovers of high-quality jewellery and fine watches. The French luxury brand, which was founded in 1906 on Place Vendôme in Paris, is presented on an area of 420 square metres and over three floors.

The façade, inspired by the aesthetics of Art Déco, is inspired by a golden enamel necessaire from 1928. Various worlds of experience await inside:

The basement houses an elegant wine bar that invites you to linger and savour. On the ground floor, the Salon Poétique welcomes guests, while the dining room on the first floor provides an exquisite setting for special moments. A special highlight of the boutique is the historic staircase. A panoramic wallpaper inspired by nature was created here, bathing the room in a gently cloudy sky.

To celebrate its opening, the Frankfurt boutique will be exhibiting the "Welcome to the World of Van Cleef & Arpels" collection from mid-August to mid-November 2025. On display will be a selection of pieces from the "Patrimonial Collection", which comprises a total of around 700 historical pieces of jewellery, watches and accessories from the years between 1906 and 1953.

But there are also the latest innovations to discover, such as the fruity timepieces "Perlée Extraordinaire Fruits Enchantés Myrtille" and "Perlée Extraordinaire Fruits Enchantés Framboise"