Seiko Germany expands responsibility - in future also responsible for Poland

Effective October 1, 2025, Seiko Germany will assume responsibility for the Polish market for Seiko watches, clocks, and alarm clocks. The company will thus expand its territory and consolidate its position in Central and Eastern Europe.

After the Assuming operational responsibility for Austria In April, Poland will be the next step in the regional focus.

This decision is part of a strategic realignment within Seiko Watch Europe. The goal is to create closer organizational links in selected countries, streamline processes, and strengthen the brand's presence across national borders. The full operational management of the Polish business—including sales, marketing, and customer service—will be located in Düsseldorf.

Following the example of existing markets such as Switzerland, Austria, Denmark and Iceland, a separate field sales team is also being set up in Poland.

"We see great potential in closer integration of our markets. The integration of Poland is a logical step that will enable us to leverage our strengths more effectively and further strengthen the Seiko brand in the region," explains Vincent Brun, General Manager of Seiko Germany.