Touchdown: Breitling is the official watch partner of the NFL and presents 64 football watches

The National Football League (NFL) has entered into a global partnership with a luxury watch brand for the first time in several years. The Swiss watch manufacturer is celebrating the partnership with two "NFL Team" editions.

"The partnership with the NFL is a defining moment for Breitling."

Georges Kern, CEO of Breitling

"The NFL brings people together: Families, friends, whole communities. It's about the moments you share and the traditions you build over time. That's what these watches are meant to express. It's something you wear with pride and pass on one day, along with your love of the game," explains Georges Kern, CEO of Breitling.

And Renie Anderson, Executive Vice President and Chief Revenue Officer of the NFL, also has words of praise:

"This partnership opens up new opportunities and benefits for the NFL and allows us to set a new standard for our brand. We look forward to combining the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, long-lasting products and customised experiences tied to some of the league's greatest moments."

Kyle Smith, head of fashion at the NFL, adds:

"The NFL is all about precision and performance on and off the field. Through the partnership with Breitling and the development of the 'NFL Team Editions', fans can incorporate this sporting spirit into their own look and make a clear statement that is unmistakably linked to their own team."

Breitling will be active at key NFL events such as Super Bowl LX, the NFL Honors and other moments throughout the season. As part of this partnership, Breitling will also present customised watches to select winners of the 2026 NFL Honors, which will be presented during the annual awards ceremony.

Breitling will also support the league's long-term commitment to global expansion by becoming active in Breitling boutiques around the world, including in connection with the 2025 NFL International Games:

• 5 September - São Paulo, Brazil
• 28 September - Dublin, Ireland
• 5 October - London, United Kingdom
• 12 October - London, United Kingdom
• 19 October - London, United Kingdom
• 9 November - Berlin, Germany
• 16 November - Madrid, Spain

This is not Breitling's first collaboration in the football sector. In the 1990s, the watch brand worked with the Baltimore Ravens and presented a limited-edition "Chronomat" (Ref. 1305012).

The new partnership gives NFL fans around the world the opportunity to purchase the two NFL team collections. Each of the 32 models in each series will feature the official colours and logos of the respective team. The collections will be launched during the 2025 NFL season and will be available worldwide at Breitling boutiques, authorised retailers and on the brand's website.

Chronomat Automatic GMT 40 NFL Team Editions

The COSC-certified Breitling Calibre 32 with a power reserve of 42 hours ticks in the 40-millimetre stainless steel case of these 32 versions, which is water-resistant to 20 bar. Each dial colour corresponds to the main colour of the NFL team, the chronograph hand is in the team's secondary colour and the case back is adorned with the team logo. The watches are worn on a stainless steel rouleaux bracelet with a butterfly clasp. (RRP €6,500)

Endurance Pro NFL Team Editions

The ultra-light "Endurance Pro" from Breitling is made of titanium, as is the 44-millimetre case of the 32 NFL versions. The variants are distinguished by their bold colours, which pay tribute to each NFL team: they feature an inner bezel in the main team colour, the team logo on the sub-dial at 6 o'clock and the engraved NFL crest on the back of the case, which is water-resistant to 10 bar.

Powered by Breitling's COSC-certified SuperQuartz calibre 82, the movement offers assured rate accuracy. The timepieces are fastened to the wrist with a black rubber strap. (RRP €4,400)