A Moment at the Maison
They say first impressions count – especially when you approach something with an open mind and free from expectations. The initial moments in a new environment, encounters with local people, and the small details along the way often speak louder than words. That's precisely how we want to bring watch and jewelry manufacturers and their brands to life – straightforward, honest, open, and as far removed as possible from the usual PR hype.
With this intention, we set off for Switzerland to visit some brands, linger there for a moment, and absorb as much of the local atmosphere in the Maisons as possible.
In our series “A Moment at the Maison” We are sharing these impressions as an introduction to the worlds that define these manufacturers.
A first season full of contrasts
In this, let's call it the "first season", we were able to visit manufacturers as diverse as Mondaine & Luminox, Franck Muller, Parmigiani Fleurier, Frédérique Constant, Eberhard & Co. and Aerowatch.
However different the focus and products of these brands may be – they all have one thing in common: Dedication, love for the product, commitment and deep know-how – And you can feel that from the very first moment.
And here's the link to the first episode: A Moment at Mondaine
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A family affair – the Milanese manufacturer Brusi values close ties.
Brusi auf der Inhorgenta 2026: Halle B1, Stand 245 Tradition ist in der Schmuckbranche von großer Bedeutung. Bei Brusi, einem Familienunternehmen in dritter Generation, steht der Begriff nicht nur für angesammelte Expertise, sondern auch für die persönliche Bindung an das Handwerk und die Mitarbeiter. Die drei Gründer-Enkel erinnern sich an die Besuche und belauschten Fachgespräche…
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Down into the depths – Aquaris by Junghans is serious about diving.
Junghans hasn't produced diving watches for many years. That's changing now with the Aquaris, which the company offers in both professional and leisure styles.
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Newly centered – MeisterSinger presents another specialty for the company anniversary
To celebrate its 25th anniversary, MeisterSinger is releasing a series of new watches. Following the "Archao" comes the "Panthero Jumping Hour," available as both a standard production model and a limited edition.
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Daily Circle – Mühle-Glashütte equips a „Teutonia II“ with a special date display
Mühle-Glashütte has been manufacturing wristwatches for 30 years and is celebrating the anniversary with, among other things, the "Teutonia II Ringdate" with anniversary rotor.
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Creativity and investment know-how – Frieden shows a very special profile in colored gemstones in Munich.
The jewelry manufacturer Frieden combines over 125 years of Swiss goldsmithing tradition and is today a specialist in colored gemstones, diamonds and pearls.
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BA111OD and a new chapter 8: Past, present and future in two watches
With „Chapter 8 – Baillod Family Legacy Special Editions“, BA111OD presents a tribute to the centuries-old watchmaking roots of the Baillod family.
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Mondaine expands its „Classic Collection“ with a day-date model.
This new addition to the collection offers a slightly larger format, ensuring improved legibility and everyday usability while remaining true to Mondaine's minimalist design philosophy. Clean design and improved legibility: Inspired by the official railway clock of the Swiss Federal Railways, the new "Classic Day Date 40 mm" features a crisp white dial with striking black accents…
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The Swiss watch industry is starting 2026 weakly.
Federation of the Swiss Watch Industry: Exports of the Swiss watch industry in January 2026 were CHF 1.9 billion in value, 3.6 % below the previous year's figure.
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Rings with an aura – Max Kemper showcases oval diamonds in his new collection
Max Kemper showcases oval diamonds and fancy-cut diamonds in his new wedding ring collection Aura.
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Morgan Stanley/LuxeConsult: Watch Report 2025 – 4 manufacturers dominate the Swiss watch industry
Insights from the report on the state of the Swiss watch industry in 2025 by Morgan Stanley in collaboration with LuxeConsult.
















