Dubai Watch Week 2025 – The world of watches meets in the shadow of the Burj Khalifa

Since then On November 19th, they Watch collectors, brands and enthusiasts gathered in the heart of Dubai, once again making the city the center of the international watch world. Dubai Watch Week, founded by the Ahmed Seddiqi & Sons Group, has long since evolved from a regional industry event into a global platform for watchmaking, design and dialogue – and is setting new standards this year.

A stage for 90 brands

With over 90 participating brands Dubai Watch Week continues to grow. Names like Rolex, Audemars Piguet, Breitling, Chopard, Tudor, Bulgari Numerous independent manufacturers are represented – from the great traditional houses to the creative voices of independent watchmakers. This mix is what makes the event so appealing: Here, the world of haute horlogerie meets experimental workshops and microbrands that are rethinking the craft.

New location, new dimension

For the first time, the event will take place in Burj Park, directly below the Burj Khalifa and not far from the Dubai Mall. The site offers approximately 20,000 square meters Space for exhibitions, presentations, workshops and discussion forums – a clear signal of the growing importance of the event.

The entrance fee remains free of charge – after prior registration – and makes Dubai Watch Week an open forum for professionals and enthusiasts alike. The goal: exchange, education, and enthusiasm around the clock.

Between art, technology and culture

In addition to the exhibition, the supporting program offers numerous panels and lectures – on topics such as Innovation in watchmaking, Sustainability in the luxury industry or digital collecting cultures. The Dubai Watch Week thus remains true to its claim of not only showcasing watches, but also... Discussions about the future of time to initiate.

A must-attend event for the industry

What makes the fair so special is its atmosphere: less business, more encounters. Here, conversations take place between brand executives, watchmakers, and collectors that would hardly be possible elsewhere.
While Geneva and Geneva or Geneva (!) have traditionally shaped trade, Dubai has a different goal: to build a bridge – between East and West, between tradition and future.

With its cultural ambition, openness to new ideas, and spectacular backdrop, Dubai Watch Week 2025 is among the most important watch events of the year – a place where time is not only measured, but celebrated.

News and updates to follow!