Chronopolis 2026: International Watch Brands and Global Trends
Time to Watches has increasingly become a platform for international and independent watch brands redefining the industry.
Moving beyond Swiss manufacturing, these brands introduce new perspectives that blend design, technology, and cultural influences.
A growing number of young watchmakers are choosing to design and assemble their timepieces outside Switzerland—bringing fresh energy and diversity to the market.
Europe: Creative Momentum from the UK, France, and Italy
British brand Studio Underdog stands out with bold aesthetics and unconventional color palettes, while France’s SpaceOne represents a new wave of creative watchmaking beyond traditional frameworks.
In Italy, Echo/Neutra focuses on reinterpretations of classic watch typologies. Designs such as the “Rivanera” draw inspiration from the Art Deco era while translating it into a refined, contemporary language.
The “Rivanera Piccolo” exemplifies this evolution—offering a minimalist and carefully balanced take on the rectangular dress watch.
Asia: Craftsmanship Meets Modern Mechanics
Asia is playing an increasingly important role in shaping the global watch landscape. Atelier Wen demonstrates how advanced mechanics—both Chinese and Swiss—can be combined with traditional artisanal techniques such as engraving and enamelling.
The result is a collection of timepieces that resonate with both local and international audiences.
A Global Shift in Watchmaking
Time to Watches is no longer just about showcasing new products—it reflects a broader transformation within the industry.
International brands are redefining watchmaking by introducing new ideas, aesthetics, and production approaches. Innovation is not tied to a single location—it is global.
