Chronopolis 2026: New Watch Brands and Trends
While many watch brands rely on decades of heritage, a new generation of companies is emerging—leveraging exactly what they lack: tradition.
These new brands are shaping a more experimental and accessible watch industry.
SpaceOne: Futuristic Watchmaking
A key example is SpaceOne, founded in 2023 by Guillaume Laidet and watchmaker Theo Auffret.
Inspired by the aesthetics of the Space Age, their watches are not simple retro references but bold reinventions. Models like the Tellurium or the latest “three-eyed” world-time watch combine complex mechanics with a distinctly futuristic design.
Furlan Marri: Reinventing Classic Forms
Furlan Marri demonstrates how historical design can be reinterpreted for a modern audience. The brand refines and abstracts classic shapes, creating elegant yet contemporary timepieces.
Its take on the “Disco Volante” is particularly notable—bringing a vintage concept into the present through bold luminous elements and clean design language.
Studio Underdog: Playful Innovation
UK-based Studio Underdog has gained recognition through its playful approach to classic chronographs and creative online distribution strategy.
This success even led to a collaboration with H. Moser & Cie., inspired by Underdog’s bold color gradients.
With creations like pizza-themed chronographs, the brand proves that high-end watchmaking can also embrace humor.
The Future Is Experimental
New watch brands are redefining the industry. They show that innovation today is driven not only by heritage, but by creativity, bold ideas, and the courage to break conventions.
