Bucherer x Bulgari: Serpenti Seduttori Automatic
In a first-of-its-kind collaboration on a limited-edition women’s watch, the Rolex-owned jewelry chain Bucherer is launching a new model in the “Bucherer Exclusive” collection in partnership with Bulgari.
The “Serpenti Seduttori Automatic” features a shimmering green mother-of-pearl dial in the summery “Veiled Vista” shade, as well as a baguette-cut diamond at 8 o’clock—a nod to Bucherer’s founding year, 1888. Inspired by the symbolism of the “seductive snake,” this ladies’ watch pays homage to Bulgari’s “Serpenti” design and is limited to 28 pieces.
Available at select Bucherer boutiques in Switzerland, Germany, and the United Kingdom, this model features a stainless steel case in the abstract silhouette of a snake’s head, set with 36 diamonds.
Inside, the watch is powered by the BVS100 Lady Solotempo automatic in-house caliber, which Bulgari developed specifically for compact dimensions and which offers a power reserve of approximately 50 hours. The movement can be viewed through the sapphire crystal case back. The “Serpenti Seduttori Automatic” is worn on a flowing link bracelet with a stylized scale pattern.
Since the late 1940s, the “Serpenti” has been one of Bulgari’s most iconic symbols—the snake representing transformation, seduction, and renewal.
