CORUM Heritage Coin: 50 States, 250 Watches
To mark the 250th anniversary of the United States’ independence, CORUM is reissuing its Coin Watch. The Heritage Coin Collection comprises 50 different models, each dedicated to a U.S. state. Each variant is produced in a limited run of five numbered pieces. Together, this totals 250 watches—a direct reference to the anniversary on July 4, 2026.
A watch with American history
The Coin Watch is one of CORUM’s most famous designs. It was introduced in 1964, based on a simple yet—even today—unusual idea: a real coin becomes a watch. The original model featured the American Double Eagle, a 20-dollar gold coin made of 22-karat gold. The coin was split along its edge; one half formed the dial, the other the case back. An ultra-thin movement was inserted between them.
From the very beginning, the Coin Watch was more than just a decorative timepiece. It combined Swiss watchmaking with American symbolism—eagles, coats of arms, thirteen stars, and “In God We Trust.” It is precisely this connection that explains why the model developed a special ties to the political and social history of the United States over the decades.
In its press release, CORUM mentions, among others, Richard Nixon, Ronald Reagan, and Henry Kissinger. Reagan wore a Coin Watch on the cover of TIME Magazine in 1981. Such references are rare for a watch: The Coin Watch was not only a collector’s item but also a visible symbol of American cultural prestige.
50 States, 50 Motifs
For the new Heritage Coin Collection, CORUM applies this principle to the United States itself. Each of the 50 editions is dedicated to a different state. The front of the watches features the American eagle and the inscription **“250 Years of Independence”**. The back gives each model its own identity: landscapes, regional symbols, historical moments, or cultural references are intended to represent the respective state.
It’s an obvious concept, but not a small one. The collection doesn’t focus on a single anniversary watch, but rather on a map on the wrist. For collectors, this raises less the question of a specific model and more that of a sense of belonging: country, history, personal connection, heritage, or memory.
Heritage Coin Collection: All 50 States
CORUM uses one of its own well-known motifs
The timing is also interesting from a brand perspective. CORUM was founded in La Chaux-de-Fonds in 1955 and celebrated its 70th anniversary in 2025. That same year, the brand returned to Swiss ownership through a management buyout led by CEO and Chairman Haso Mehmedovic. In 2026, the brand made its first appearance at Watches and Wonders Geneva.
Against this backdrop, the Heritage Coin Collection doesn’t come across as just another anniversary edition. CORUM is reviving a model that is truly part of its own history. Alongside the Admirals Cup and Golden Bridge, the Coin Watch is one of those lines that tells the brand’s story more clearly than many of its newer product variants. That is precisely why the return of this model makes sense: it combines the brand’s heritage, American symbolism, and current brand positioning.
Technical Details
* Model: CORUM Heritage Coin Collection
* Occasion: 250th Anniversary of the Independence of the United States
* Scope: 50 designs, each dedicated to a U.S. state
* Limited edition: 5 numbered pieces per country, for a total of 250 watches
* Case: Yellow gold
* Diameter: 39 mm
* Movement: CORUM CO082, automatic
* Power reserve: 42 hours
* Functions: Hours, Minutes
* Water resistance: 30 meters / 3 ATM
* Price: 46,000 CHF / 58,000 U.S. dollars
* Availability: Starting July 4, 2026, exclusively on the CORUM website
More of a symbol than a complication
The Heritage Coin is not a watch that needs to be explained in terms of technical complexity. Two hands, an automatic movement, a slim gold case—the concept lies elsewhere. It’s about symbolism, heritage, and recognizability.
It is precisely in this regard that the Coin Watch remains a chapter unto itself in the history of watchmaking. It takes an object that already embodies value, national identity, and history, and transforms it into a watch. To mark the 250th anniversary of the United States, CORUM is taking this concept further: not as a single gesture, but as a collection of 50 short stories.
