INSIGHT-RADAR: Jacob & Co., Tudor, WatchTime New York, and GPHG
High jewelry on the runway, a new fusion of watches and techno, and two international gathering spots for the collector community: INSIGHT-RADAR takes a look at Jacob & Co., Tudor, WatchTime New York, and the GPHG stop in Bangkok.
Jacob & Co. × Victoria’s Secret: Fantasy Bra with 4,410 Diamonds
Jacob & Co. collaborated with Victoria’s Secret to create the Fantasy Bra for the 2026 fashion show. Kylie Jenner wore the piece at the show on October 18 in Los Angeles. According to the companies involved, it is valued at $50 million. It is set with 4,410 natural diamonds weighing a total of 1,373.39 carats.
At its center is a 75.54-carat Fancy Vivid Yellow diamond. Among the cuts used is the Angel Cut, developed by Jacob & Co. According to press materials, the movable design consists of 3,218 individually crafted parts; 15 artisans spent more than 1,000 hours working on it. The starting point was the idea of combining precious metals and gemstones in such a way that they could follow the body’s movements.
Tudor: Charlotte de Witte Becomes Brand Ambassador
Tudor is expanding its family of ambassadors to include Charlotte de Witte. The Belgian techno DJ, producer, and label head is the force behind KNTXT and Epoque. The collaboration is being presented under the brand motto “Born To Dare,” which has been in use since 2017.
De Witte combines her international stage presence with a dark, minimalist visual style. Tudor focuses on her independent spirit and the development of her career in this partnership.
WatchTime New York: 3,000 Visitors at Gotham Hall
The eleventh edition of WatchTime New York took place from October 16 to 18 at Gotham Hall in Manhattan. The organizer reported 3,000 visitors and 48 exhibiting brands—both record numbers for the event. According to the organizers, 625 guests attended the sold-out opening event on Friday.
In addition to the exhibition, the program included talks, panel discussions, and events for collectors. During the panel discussion “Why We Collect: The Many Paths of Watch Collecting,” actor, collector, and watchmaker Aldis Hodge moderated a discussion with MB&F founder Maximilian Büsser. Brands making their debut at the event included Jacob & Co., Kollokium, KUDOKE, gérald genta, and Daniel Roth, among others.
GPHG: Bangkok as the second stop on the world tour
From October 15 to 18, the Grand Prix d’Horlogerie de Genève showcased its nominated watches at The Forum cultural space in the Gaysorn Amarin shopping center in Bangkok. The event was organized in collaboration with PMT The Hour Glass. Swiss President Guy Parmelin opened the exhibition in the presence of Swiss Ambassador Fabrice Filliez.
The latest GPHG announcement lists the Musée d’Art et d’Histoire in Geneva as the next stop, from October 29 to November 15. The awards ceremony will take place on November 7 at the Bâtiment des Forces Motrices. Nineteen awards, including the grand prize, the “Aiguille d’Or,” will be presented; the broadcast will begin at 6:30 p.m. CET on the GPHG website.
