Already looking for Christmas gifts? Pandora unveils its holiday campaign

The end of October is the time when many of us slowly start thinking about Christmas gifts for our loved ones. Jewelry is a favorite gift, as it conveys personal messages and symbolizes our relationships with those close to us. Pandora celebrates these relationships with its "More Than Just a Gift" campaign.

Give consciously with Pandora

This festive season, Pandora is expanding its jewelry universe with new designs, perfect for the holidays and beyond. Inspired by feelings of connection, joy, and imagination, the "More Than Just a Gift" campaign celebrates togetherness and thoughtful giving. Directed by visionary filmmaker and storyteller Roman Coppola, with photography by Craig McDean and Raymond Meier and a soundtrack featuring the Beach Boys' hit "God Only Knows," the campaign unfolds with emotive imagery from a leading industry creative team. The launch invites meaningful gestures rooted in personal connections, in the spirit of "Be Love."

A. Filippo Ficarelli and Francesco Terzo, Creative Directors and Senior Vice Presidents at Pandora, explain:

"This collection invites us to pause, dream, and capture the memories and moments that shape us. At the heart of this season is a feeling—not just of celebration, but of connection and reflection. We wanted to create a world where time passes more slowly, where everything glows a little softer, and where each piece of jewelry acts as a quiet reminder of what truly matters."

Romantic collection extensions

In keeping with the theme of festive reveries, the brand is expanding its "Pandora Moments" collection with new moon charms, inspired by the twinkle of the night sky and enhanced with shimmering moonstone-colored glass. The "Pandora Timeless" collection is complemented by festive designs featuring bow motifs, symbolizing unbreakable bonds. Featuring rows of sparkling, heart-shaped stones, they bring a touch of glamour to the holidays—perfect for gifting or keeping for yourself.

Pandora's campaign is a reminder that the most beautiful gifts are not found under the tree, but in the loving thoughts that created them.