Watches & Wonders 2026: An Increase in Exhibitors, Visitors, and Reach
The 2026 edition of Watches & Wonders concluded on April 20, 2026, with positive results: The organizers reported a record number of exhibiting brands, high visitor numbers, and a significantly expanded international reach.
Nearly 60,000 visitors (+9%), 25,000 tickets sold during the three public days (+9%), 1,750 journalists (+9%), 6,000 retailers, and more than 10,000 people who brought the city center to life throughout the week are solid proof of the success of Watches & Wonders 2026. The event has clearly established itself.
Cyrille Vigneron, President of the Watches & Wonders Geneva Foundation, comments: “The success of Watches & Wonders Geneva shows that watchmaking can be exclusive without being exclusive—inviting without being mundane.”
The event also garnered significant media attention thanks to the presence of numerous celebrities, including Federica Brignone, Patrick Dempsey, Roger Federer, George Russell, Jannik Sinner, Usher, and Usain Bolt. As a result, the hashtag #watchesandwonders2026 reached approximately 900 million people (+29%)
