Basilia Jewellery & Watch Fair: Date Set for Debut

The dates for the new Basilia jewelry and watch fair have been set: From April 8 to 11, 2027, Hall 2 at Messe Basel will be the venue for the event. As organizers, the MCH Group and Informa Markets are thus aligning their schedule with that of the established Watches & Wonders Geneva 2027.

Basilia will open its doors on the final day of Watches & Wonders 2027 reserved exclusively for industry professionals, before the general public is admitted from April 9 through 11. The reasoning behind this is clear: to bring the professional international watch community directly from Geneva to Basel, rather than relying on their willingness to undertake a second, time-consuming trip for Basilia, a dedicated B2B platform.

“Basel will become the center of the international jewelry and watch industry from April 8 to 11, 2027,” says Roman Imgrüth, CEO of Exhibitions & Events at MCH Group, with confidence.

Dan Ye, Vice President of Strategic Initiatives at Informa Markets in Asia, agrees: “Basilia isn’t just another trade show—it’s a purpose-built platform for buyers with a clear mission. Our April event creates natural synergies within the Swiss trade show calendar and positions us ideally within the global jewelry industry landscape.”

Celine Lau, Director of Jewelry Fairs at Informa Markets, adds: “We curate the entire spectrum: premier luxury meets high jewelry, boutique brands stand alongside independent watchmakers, and leading suppliers of diamonds, colored gemstones, and pearls exhibit alongside providers of innovative jewelry technology. It’s a carefully chosen mix aimed at independent retailers, buyers from Europe and overseas, and decision-makers who value quality, diversity, and selection. The early response from the industry shows us that we’ve struck exactly the right chord.”

The organizers expect more than 400 exhibitors at the first edition of the Basilia Jewellery & Watch Fair.

basiliajwf.com