Geneva Watch Days 2026: Trends and New Releases
From September 2 to 6, 2026, some 70 brands will showcase their latest creations in Geneva, demonstrating the ingenuity and creativity of timeless haute horlogerie.
Now more than ever, the Geneva Watch Days are the ideal place to discover brands, their collections, and their latest creations; to meet the people behind them; and to forge valuable relationships in an open and culturally diverse environment.
The Canton and City of Geneva, Geneva Tourism, the Geneva Chamber of Commerce, Industry, and Services (CCIG), the Grand Prix d’Horlogerie de Genève (GPHG), Swiss Who’s Who, the Fondation de la Haute Horlogerie (FHH), and many other partners are actively contributing to this summer event in the world of watchmaking.
Get a sneak peek at the top trends for Geneva Watch Days 2026 here.
For frequent travelers and global players: Frederique Constant, Bell & Ross
For water lovers and adventurers: Doxa, Maurice Lacroix, Oris
Watches with jumping hours: Amida, Hautlence
Insight and Perspective: BA111OD, Greubel Forsey, Hautlence, Louis Moinet
Brands: Breitling, Bremont, Maurice Lacroix
Stone Dials: Czapek, Gerald Charles
For Frequent Travelers and Global Players
Of course, a smartphone can display multiple time zones simultaneously. While GMT and world time watches have their limitations in this regard, they impress with their style, elegance, and easy readability.
Frederique Constant
- Model: Classics Runabout Automatic GMT
- Movement: Caliber FC-350, automatic winding, 38-hour power reserve
- Functions: Hours, minutes, central seconds, date, GMT
- Case: Stainless steel, 42 x 12.85 mm, water-resistant to 5 bar
- Dial: Navy blue or brown
- Strap: Rubber with a buckle clasp
- Special feature: Since 2013, a new version has been released every two years, limited to 888 pieces per dial color
- MSRP: €1,195
Bell & Ross
- Model: BR-05 GMT Green Steel
- Movement: Caliber BR-CAL.325-1, automatic, 54-hour power reserve
- Functions: Hours, minutes, central seconds, date, GMT
- Case: Stainless steel, 41 x 11 mm, water-resistant to 10 bar
- Dial: Green
- Strap: Rubber or stainless steel with a folding clasp
- MSRP: €5,800
For water lovers and adventurers
Timepieces with exceptional water resistance are usually also characterized by a robust construction, which makes them ideal for adventures on land as well.
Doxa
- Model: SUB 200 T.GRAPH
- Movement: Caliber SW510, automatic, 56-hour power reserve
- Functions: Hours, minutes, central second hand, date, chronograph
- Case: Stainless steel, 42 x 14.6 mm, water-resistant to 20 bar, unidirectional rotating bezel
- Dial: Orange, black, silver with a sunburst finish, or dark blue.
- Bracelet: Stainless steel with a rice-grain design or rubber
- MSRP: €3,950 or €3,990
Maurice Lacroix
- Model: Pontos S Solar Date
- Movement: Ronda 215, solar/quartz, 8 months of battery life when fully charged
- Functions: Hours, minutes, central seconds, date
- Case: Stainless steel, 42 x 13 mm, water-resistant to 20 bar, unidirectional rotating bezel in black, blue, or green
- Dial: Black or Smoky Blue
- Strap: Rubber or stainless steel with a buckle clasp
- MSRP: €1,190 or €1,290
Oris
- Model: Various Dates
- Movement: Caliber 733, automatic, 41-hour power reserve
- Functions: Hours, minutes, central seconds, date
- Case: Stainless steel, 39 x 12.1 mm, water-resistant to 20 bar, unidirectional rotating bezel with ceramic inlay
- Dial: Olive green
- Wristband: Stainless steel with a folding clasp or rubber with a pin buckle
- MSRP: 2,450
For those whose clock is running fast
Although watches with a jumping hour are still the exception, they are increasingly attracting the interest of designers and engineers.
Amida
- Model: Digitrend Gold
- Movement: Soprod Newton P092, automatic, 44-hour power reserve
- Functions: jumping hours, minutes
- Case: Stainless steel, 4N gold PVD-coated, 39.6 x 39 x 15.6 mm, water-resistant to 5 bar
- Bracelet: Stainless steel, 4N gold PVD-coated
- MSRP: €4,620
Hautlence
- Model: Kubera Series 1
- Movement: Lajoux-Perret B60, automatic, 70-hour power reserve
- Functions: jumping hours, minutes
- Case: Stainless steel, 36 x 43.8 x 11.3 mm, water-resistant to 5 bar
- Dial: Olive green
- Bracelet: Stainless steel with fine adjustment
- MSRP: 32,900 CHF (plus VAT)
Insight and Clarity
Skeleton watches and those with open-worked dials not only captivate with their extraordinary appearance, but also offer a glimpse into the inner workings that keep time.
BA111OD
- Model: Chapter 7 Skeleton
- Movement: Soprod P024, automatic, 38-hour power reserve
- Functions: Hours, minutes, central seconds
- Case: Stainless steel with an anthracite-colored PVD coating, 40 x 10.5 mm, water-resistant to 10 bar
- Dial: skeletonized
- Bracelet: Stainless steel, adjustable folding clasp, or rubber with a folding clasp
- MSRP: €1,195 or €1,125
Greubel Forsey
- Model: Balancier QM
- Movement: Caliber GF09CM, hand-wound, 72-hour power reserve
- Functions: Hours, minutes, small seconds
- Case: White gold, 39.6 x 9.45 mm, water-resistant to 3 bar
- Dial: open architecture, multi-level
- Strap: Rubber with a buckle clasp
- Special feature: limited to 33 pieces; the first timepiece from Greubel Forsey to meet the “Qualité Musée” (QM) standard
- MSRP: 265,000 CHF
Hautlence
- Model: Sphere Series 4
- Movement: A82, manual winding, 72-hour power reserve
- Functions: jumping hour, retrograde minute
- Case: Titanium, 37 x 45 x 17.4/11.5 mm, water-resistant to 10 bar
- Dial: skeletonized
- Strap: Suede leather
- Special feature: rotating titanium ball with jumping hour, limited to 28 pieces
- MSRP: 69,000 CHF (plus VAT)
Louis Moinet
- Model: Time to Race Flash
- Movement: Caliber LM96, automatic, 48-hour power reserve
- Functions: Hours, Minutes, Seconds, Chronograph
- Case: Rose gold or titanium, 40.7 x 17.92 mm, water-resistant to 5 bar
- Dial: skeletonized
- Strap: Rubber with a folding clasp
- Special feature: Each model in the “Time to Race” series features a unique “lucky number” chosen by its owner. For the first time, the “Flash” is available in two versions.
- MSRP: 46,000 or 30,500 CHF
References with a Reference
It is not uncommon for brands to associate one of their models—that is, a specific model—with a famous person, a particular place, an event, or their own history. These references are reflected in the design in a wide variety of ways.
Breitling
- Model: Top Time B01 Eddy Merckx
- Movement: Caliber B01, automatic, 70-hour power reserve
- Functions: Hours, Minutes, Seconds, Chronograph
- Case: Stainless steel, 41 x 13.3 mm, water-resistant to 10 bar
- Dial: Yellow
- Wristband: leather with a folding clasp or mesh with a butterfly clasp
- Special feature: A tribute to Belgian cyclist Eddy Merckx, featuring his signature at the 6 o'clock position; limited to 525 pieces (corresponding to Merckx's total number of victories); the inscription “Eddy Merckx Tribute” frames the movement.
- MSRP: €7,400
Bremont
- Model: Supernova Hawking
- Movement: Caliber BC77, automatic, 62-hour power reserve
- Functions: Hours, minutes, small seconds, chronograph, date
- Case: Stainless steel with black DLC coating, 41 x 14.4 mm, water-resistant to 10 bar
- Dial: Black with sub-dials made of meteorite rock
- Bracelet: Stainless steel with black DLC coating or leather
- Special feature: A tribute to the British physicist, cosmologist, and astrophysicist; transparent case back with a black hole-inspired print on the glass; limited to 600 pieces.
- MSRP: €9,550 or €9,250
Maurice Lacroix
- Model: 1975 Legacy Saignelégier
- Movement: Caliber ML158, automatic, 60-hour power reserve
- Functions: Hours, minutes, small seconds, date
- Case: Stainless steel, 39 x 10.2 mm, water-resistant to 5 bar
- Dial: Silver or slate gray
- Strap: Leather with a folding clasp
- Special feature: A tribute to the village of Saignelégier, where Maurice Lacroix was founded in 1975 and where production is based today; limited to 500 pieces per dial version.
- MSRP: €2,290
Stone Dials
Black, blue, green, purple … some watches aren’t content with a simple color scheme and adorn themselves with the enduring beauty of gemstones—ranging from elegant to cosmic.
Czapek
- Model: Antarctique S Frozen Meteor
- Movement: Caliber SXH5, automatic, 60-hour power reserve
- Functions: Hours, minutes, central seconds
- Case: Stainless steel, 38.5 x 10.6 mm
- Dial: Gibeon meteorite in light blue lacquer
- Bracelet: Stainless steel with a folding clasp
- Special feature: The dials are made from slices of the Gibeon meteorite, an iron-nickel octahedrite that fell over what is now Namibia in prehistoric times; limited to 25 pieces.
- MSRP: 25,000 CHF (plus sales tax)
Gerald Charles
- Model: Masterlink Gem Set Stone Dial
- Movement: Caliber GCA 1000, automatic, 50-hour power reserve
- Functions: Hours, Minutes
- Case: Stainless steel, 38 x 7.9 mm, white gold bezel set with 60 blue/red sapphires or tsavorites, water-resistant to 10 bar
- Dial: Aventurine, spectrolite, or iron eye
- Bracelet: Stainless steel with a folding clasp
- Special feature: limited to 10 pieces per dial version
- MSRP: Upon request
