Time to Watches New Arrivals: Diversity Over Uniformity

Time to Watches in Geneva once again highlights how differently independent brands and established manufacturers position themselves today—ranging from radical craftsmanship to technical innovation and classic watchmaking.

With Genèse and Odonata, TAOS presents two one-of-a-kind pieces that take Métiers d’Art to the next level: dials crafted as artistic compositions of enamel, engraving, and stone inlay, each requiring over 1,000 hours of work.

In contrast, the Dominique Renaud brand is making its debut with the Pulse60, a watch that takes a conceptual approach: a newly developed movement with an extremely low frequency of 1 Hz and an oversized balance wheel system that rethinks precision through rhythm.

Adriatica presents a more classic and market-oriented collection—featuring a titanium tourbillon model, as well as sporty-elegant chronographs and automatic watches for everyday wear.

Traditional watchmaking craftsmanship remains a key feature: Aerowatch is expanding its collection with a full calendar watch featuring a dual moon phase display that shows both hemispheres, offering a fresh take on classic complications.

Squale is the epitome of the diver’s watch and its reinterpretation. The striking cases embody a minimalist tool watch aesthetic—and serve as a deliberate counterpoint to the experimental approaches of other independent brands.

It is precisely this breadth that makes the event so compelling: from highly specialized one-off pieces and experimental movements to distinctive tool watches and accessible Swiss mass-produced models—a panorama that accurately reflects the current diversity of watchmaking.