Breitling, Gallet & Universal Genève: House of Brands Makes Its Debut at Watches & Wonders 2027
Watches and Wonders has announced the dates for 2027. The international watch event will take place from April 5 to 11 and will expand geographically from Palexpo to downtown Geneva.
Watches & Wonders 2027 will open its doors to trade visitors on Monday, followed by a three-day program for the general public from Friday through Sunday.
The “In The City” event, which is open to everyone, continues to gain momentum: With an expanded presence in the heart of Geneva, it brings together the art of watchmaking, culture, and immersive experiences throughout the week.
This edition is notable for the first-time participation of renowned brands. The House of Brands is making its debut, featuring Breitling, Gallet, and Universal Genève.
“Watches and Wonders Geneva has become the leading global stage for our industry,” says House of Brands CEO Georges Kern. “Beyond visibility, it embraces the freedom for each brand to tell their own story. Our presence at Watches and Wonders Geneva shows three distinct brands across different segments, while contributing to the collective strength, visibility, and future of the Swiss watch industry. The addition of House of Brands will add great value to the already strong collective of the event.”
The Italian brand Damiani is also represented for the first time.
