Geneva Watch Days 2026: 71 Brands, Manufacturers, and Names—from Akhor to Zenith: Who’s Where in Geneva

From September 2 to 6, 2026, Geneva Watch Days will once again showcase just how diverse the current watch landscape has become. Major manufacturers stand alongside young micro-brands, revived historic names alongside independent watchmakers and specialists. With Phillips, L’Épée, Keris, Stollenwurm, and MARLI New York, the spectrum also extends beyond the classic wristwatch.

Seventy-one participants are spread across boutiques, hotels, ateliers, and showrooms in downtown Geneva. Our alphabetical overview briefly explains who is behind the names, which watches or collections serve as a guide—and where the respective presentations can be found.

The locations are current as of the official Geneva Watch Days website as of August 30, 2026. Last-minute changes are possible. For young brands without historically established model families, we list their previous debuts or main collections.

All Brands at a Glance

Brands from A to Z

Akhor

This young Geneva-based haute horlogerie brand made its public debut in 2025. Its debut model, the AK-10 “Le Temps en Équilibre,” combines an unusual, seemingly floating dial design with the specially developed AK10 hand-wound caliber.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite 227.

Alpina

Alpina was founded in 1883 by Gottlieb Hauser as the Swiss Watchmakers’ Cooperative; its current headquarters are located in Geneva. The brand’s sporty orientation is particularly evident in the Alpiner and Seastrong lines; a historic milestone is the Alpina 4 concept formulated in 1938.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 525.

Alto

Alto was founded by Thibaud Guittard in Paris and unveiled its first watch in 2024. The ART 01, with its faceted titanium case and micro-rotor movement, remains the brand’s signature model to date; it has since been joined by monochrome variations and artist editions.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Lake Suite 320.

Amida

Amida was founded in 1925 in Grenchen, Switzerland, and was relaunched in 2024 . The name is best known for the futuristic Digitrend from the 1970s, whose side-mounted display has been revived in the current Digitrend Take-Off edition.

Location: not yet announced by Geneva Watch Days (“Coming soon”).

Artisans de Genève

Founded in Geneva in 2005, this independent atelier customizes watches on behalf of their owners and does not consider itself a traditional watch brand. It gained recognition through individual projects and small-batch collections such as La Montoya, Honey Green, and Tribute to 6240.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite 527.

BA111OD

Thomas Baillod founded BA111OD in 2019 in the canton of Neuchâtel. Instead of traditional collection names, the brand organizes its watches into “chapters”: Notable examples include the Tourbillon Chapter 4, the Chronometer line Chapter 7, and the Baillod Family Legacy Special Editions from Chapter 8, introduced in 2026.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite 427, 4th floor.

Beaubleu

Guillaume Laidet founded Beaubleu in Paris in 2017. The brand is characterized by circular hands; its best-known collections include Union and Ecce.

Location: Watchmakers United Genève, Rue Pierre-Fatio 5.

Beauregard

Canadian Alexandre Beauregard founded his eponymous brand in Montreal in 2011; the watches are manufactured in Switzerland. Sculptural cases and gemstones define the Ulysse and Lili collections.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 125.

Beda’a

Beda’a was founded in Doha in 2016 by Hader Al Suwaidi. The Qatari brand combines Arabic-inspired design with Swiss manufacturing; well-known lines include Eclipse and Angles.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 321.

Behrens

Behrens was founded in Shenzhen in 2012. The brand stands out with its distinctive designs and experimental mechanics, as seen in the Perigee, the Space Traveller, and the Ultra-Light 20G.

Location: Hôtel d’Angleterre, Quai du Mont-Blanc 17, ground floor, Salon Parquet.

Bell & Ross

Bell & Ross was founded in 1992 by Bruno Belamich and Carlos Rosillo in Paris. The square case, inspired by cockpit instruments, defines the BR 01 and BR 03; the BR 05 translates this design into a sporty, urban style.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 318.

Bianchet

Rodolfo Festa Bianchet and Emmanuelle Girodet founded Bianchet in 2017 in Switzerland. The brand focuses on tonneau-shaped tourbillon watches such as the Flying Tourbillon Grande Date and the ultra-thin UltraFino.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 322.

Bimbu

The Swiss brand, founded by brothers Aldo and Mario Magada, made its public debut in 2025 with the Patrium collection. It combines a 39-millimeter titanium case with a hand-wound movement, natural stone dials, and numerous customization options.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 225, 2nd floor.

Breitling

Léon Breitling founded the brand in Saint-Imier in 1884. Two of its most enduringly famous lines are the Navitimer pilot’s chronograph and the sporty Chronomat; others include the Superocean and Top Time.

Location: Breitling Boutique Geneva, Place des Bergues 1.

Bremont

Brothers Nick and Giles English founded Bremont in 2002 in the United Kingdom. The brand is best known for its rugged pilot’s and tactical watches in the MB and Supermarine lines.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Prestige Lake View Suite 325.

Bvlgari

Sotirio Bulgari founded the house in Rome in 1884. In watchmaking, Bvlgari is best known today for the record-breaking Octo Finissimo and the serpent-shaped jewelry watch Serpenti.

Location: Mandarin Oriental Geneva, Quai Turrettini 1, Salon Dunant/Fazy, 1st floor.

Byrne

Designer John Byrne founded the Geneva-based brand in 2022 together with his wife Claire Cohen. Their flagship model, the GyroDial, changes the appearance of the four hour markers at 3, 6, 9, and 12 via rotating prisms. Following John Byrne’s death in May 2026, Claire Cohen continues to lead the brand.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite 216.

Cédric Johner

Cédric Johner established his own business in Geneva in 1997. The watchmaker and goldsmith is particularly known for the strikingly shaped Abyss, as well as for elaborately handcrafted one-of-a-kind pieces and variations of this model.

Location: Hôtel d’Angleterre, Quai du Mont-Blanc 17, ground floor, Salon Parquet.

Claude Meylan

Claude Meylan founded his own brand in 1988 in the Vallée de Joux, carrying on his family’s much older watchmaking tradition. His collections—such as Lac, Tortue, and Lion—are characterized by skeletonized movements.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite 123.

Corum

Corum was founded in 1955 in La Chaux-de-Fonds. Icons of the brand include the linear Golden Bridge and the nautical-inspired Admiral with its nautical flag hour markers. Following a management buyout, CEO Haso Mehmedovic has been spearheading the brand’s relaunch since 2026 with redesigned models from both lines.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Penthouse Elizabeth Taylor 518.

Czapek

François Czapek founded Czapek & Cie. in Geneva in 1845; the name was revived in 2015 as a modern, independent brand. Well-known models include the classic Quai des Bergues and the sporty Antarctique.

Location: Czapek Flagship Store, Quai des Bergues 27.

Daniel Roth

Daniel Roth founded his brand in 1988 in the Vallée de Joux; since 2023, it has been reestablished under La Fabrique du Temps Louis Vuitton. Distinctive features include the double-elliptical case and models such as the Tourbillon Souscription and Extra Plat.

Location: Mandarin Oriental Geneva, Quai Turrettini 1, Salon Dalcroze.

David Candaux

Watchmaker David Candaux, a native of the Vallée de Joux, founded his own brand in 2017. His signature style is evident in the asymmetrical DC1 and the DC6 Solstice, which combine a tourbillon, angled dials, and handcrafted finishing .

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Heritage Suite 121–122.

De Bethune

De Bethune was founded in 2002 by Denis Flageollet and David Zanetta . The manufacture is known for its in-house technical innovations and distinctive design, particularly in the DB25 and DB28 lines.

Location: De Bethune Showroom, Rue du Rhône 23, 5th floor.

Dennison

Aaron Lufkin Dennison founded the Dennison Watch Case Company in 1874 in Birmingham; the British brand was relaunched in 2024. The current A.L.D. Collection—which includes models with natural stone dials—draws inspiration from historic case designs.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite 323.

DOXA

DOXA was founded in 1889 by Georges Ducommun in Le Locle. The brand is inextricably linked to professional diver’s watches, most notably the SUB 300 and the more compact SUB 200.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite 316.

Emmanuel Bouchet

Emmanuel Bouchet founded his own brand in 2015 after years as a developer of complicated movements. The Complication One, with its reimagined escapement, and the EB02 exemplify his design philosophy.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 126.

Fears

Fears was founded in 1846 by Edwin Fear in Bristol and revived in 2016 by his great-great-grandson Nicholas Bowman-Scargill. The best-known collections today are the cushion-shaped Brunswick and the sportier Redcliff.

Location: Hôtel Eastwest, Rue des Pâquis 6, ground floor.

Ferdinand Berthoud

Chronométrie Ferdinand Berthoud was founded in Fleurier in 2015 by Karl-Friedrich Scheufele and takes its name from the master watchmaker Ferdinand Berthoud, born in 1727. Key models include the Chronomètre FB 1 with a chain-and-worm drive, as well as the chronometers from the FB 2 and FB 3 families.

Location: Pop-up Geneva City Center, Rue Robert-Céard 11.

Frédérique Constant

Aletta and Peter Stas founded Frédérique Constant in Geneva in 1988. The brand is represented by the classically styled Classics and the sportier Highlife; a key model embodying the brand’s commitment to accessible complications is the Classic Perpetual Calendar Manufacture.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 525.

Furlan Marri

Andrea Furlan and Hamad Al Marri founded Furlan Marri in Geneva in 2021. The brand launched with its Mechaquartz chronographs and later expanded its lineup to include mechanical models such as the Sector line.

Location: Furlan Marri Showroom, Rue du Nant 25, 1st floor.

Gallet

Gallet’s history dates back to a Geneva-based family of watchmakers in the 15th century; the company was established under that name in 1826 in La Chaux-de-Fonds. Collectors associate it primarily with chronographs such as the MultiChron and Flying Officer. Today, the brand is part of Breitling and is poised for its relaunch.

Location: Breitling Boutique Geneva, Place des Bergues 1st

Gérald Genta

Designer Gérald Genta founded his own brand in Geneva in 1969. The Gefica, retrograde watches, and minute repeaters with jumping hours, as well as playful Disney models, became historically renowned. The current revival under Louis Vuitton is setting new trends with models such as the Gentissima Oursin. Location: Mandarin Oriental Geneva, Quai Turrettini 1, Salon

Location: Mandarin Oriental Geneva, Quai Turrettini 1, Salon Hodler.

Gerald Charles

Gérald Charles Genta founded Gerald Charles in Geneva in 2000. The most important model family is the Maestro, with its asymmetrical case reminiscent of a smiling face.

Location: Gerald Charles Atelier, Rue du Mont-Blanc 3, 6th floor.

Girard-Perregaux

Girard-Perregaux traces its history back to Jean-François Bautte and the year 1791; the brand’s current name was adopted in 1856 in La Chaux-de-Fonds. Among its iconic models are the Laureato and the Tourbillon with three gold bridges.

Location: Girard-Perregaux Boutique, Quai du Général-Guisan 10.

Greubel Forsey

Robert Greubel and Stephen Forsey founded their company in 2004 in La Chaux-de-Fonds. The Double Tourbillon 30° established the brand’s reputation; newer lines such as the Balancier Convexe incorporate their complex mechanics into sportier cases.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Heritage Suite 221–222.

Hautlence

Hautlence was founded in Neuchâtel in 2004; the name is an anagram of “Neuchâtel.” Unconventional time displays characterize the HL models and the Vagabonde collection.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Imperial Suite 519, 5th floor.

Kerbedanz

Kerbedanz was founded in Neuchâtel in 2011 by Tigran Kerbedanz. The brand became known for highly symbolic one-of-a-kind pieces and the monumental central Tourbillon Maximus; another iconic line is called Tigris.

Location: Hôtel d’Angleterre, Quai du Mont-Blanc 17, Suite 124.

Keris

Keris was founded in Neuchâtel in 2021. The company does not manufacture wristwatches, but rather enlarged, moving movement mechanisms: The Mechanical Wonders collection includes, for example, The Winding – Geneva and other kinetic objects.

Location: Swiss Luxury Apartments, Rue Philippe-Plantamour 6.

Konstantin Chaykin

Konstantin Chaykin founded his watchmaking workshop in Moscow in 2003. He gained international recognition primarily for his distinctive “Wristmons,” led by the Joker; he also creates highly complicated table clocks and wristwatches.

Location: Hôtel d’Angleterre, Quai du Mont-Blanc 17, ground floor, Salon Parquet.

Krayon

Rémi Maillat founded Krayon in Neuchâtel in 2013. The astronomically inspired Everywhere displays sunrise and sunset times for a location of the wearer’s choice; Anywhere and Anyday expand on this concept at various levels of complexity.

Location: Hôtel d’Angleterre, Quai du Mont-Blanc 17, Suite Beatrice.

L. Leroy

L. Leroy traces its history back to a watchmaking workshop founded in 1785 by Basile Le Roy in Paris. The brand was once the watchmaker to the French Navy; today’s collections, such as Osmior and complicated chronometers, draw on this heritage .

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite Maharadja.

Laurent Ferrier

Laurent Ferrier founded his Geneva-based brand in 2010. The Classic Micro-Rotor embodies its understated elegance, while the Sport Auto reflects Ferrier’s personal connection to motorsports.

Location: Hôtel d’Angleterre, Quai du Mont-Blanc 17, Bellevue, 2nd floor.

L’Épée

L’Épée was founded in 1839 in Sainte-Suzanne, France, and now manufactures in Delémont. The house specializes in mechanical timepieces and table clocks, including the Time Fast and the Starfleet Machine, developed in collaboration with MB&F.

Location: Mandarin Oriental Geneva, Quai Turrettini 1, Rousseau Meeting Room.

Lederer

Bernhard Lederer has been working as an independent watchmaker since the 1980s; his current workshop is located in Saint-Blaise near Neuchâtel. The focus is on the Central Impulse chronometers and their advanced, multi-certified versions.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite 218, 2nd floor.

Linde Werdelin

Morten Linde and Jorn Werdelin founded Linde Werdelin in 2002 with roots in Copenhagen and London. The sporty cases of the Oktopus and Spido lines were designed to integrate with digital instruments.

Location: Hôtel d’Angleterre, Quai du Mont-Blanc 17, Room 222, 2nd floor.

Louis Erard

Louis Erard was founded in 1929 in La Chaux-de-Fonds. The Excellence line, and in particular Le Régulateur, define the brand’s current profile; collaborations with independent designers and watchmakers have given the brand additional visibility.

Location: Hôtel d’Angleterre, Quai du Mont-Blanc 17, Salon Parquet for sales and Salon Louise for the press.

Louis Moinet

Jean-Marie Schaller founded Les Ateliers Louis Moinet in 2004 in Saint-Blaise and named the house after the historic watchmaker Louis Moinet. The brand is known for the chronograph-inspired Memoris and the spectacular Space Revolution.

Location: Pit Stop Louis Moinet, Quai des Bergues 29.

MARLI New York

Maral Artinian founded MARLI New York in 2014 in New York. MARLI is not a watch brand but a jewelry brand; its well-known collections include Cleo, LIFE, and Avenues.

Location: MARLI Boutique, Rue du Rhône 5–9.

Massena Lab

Collector and industry expert William Massena founded Massena LAB in New York in 2018 as a platform for his own projects and collaborations. Notable pieces include the vintage-inspired Uni-Racer and the Old Soul.

Location: Hôtel Eastwest, Rue des Pâquis 6, ground floor.

Maurice Lacroix

Maurice Lacroix was founded in Saignelégier in 1975. Today, the sporty Aikon is the brand’s best-known collection; the Masterpiece line represents the brand’s more technically sophisticated side.

Location: Curiosity, Rue des Alpes 13.

Mauron Musy

Eric Mauron and Christophe Musy founded Mauron Musy in 2013 in Saint-Aubin, Fribourg. The manufactory is best known for the case technology of its Armure models, which do not require traditional gaskets.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 423.

MB&F

Maximilian Büsser founded MB&F in Geneva in 2005. The sculptural Horological Machines and the more classically designed Legacy Machines constitute the two main collections; the number in the name refers to the “Friends” involved.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suites 522 and 523.

MicroMilSpec

MicroMilSpec was founded in Oslo in 2019 and initially developed operational watches for military units. Among the models available to the public are the Milgraph and the Field Testing Unit.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 420.

Ming

Ming was founded in Kuala Lumpur in 2017 by Ming Thein and five partners . The numbered model families 17 and 37 embody the clean, light-focused design language of the Malaysian brand.

Location: Hôtel Eastwest, Rue des Pâquis 6, Suite 1.

NAOYA HIDA & Co.

Naoya Hida founded his brand in Tokyo in 2018. Produced in very small batches, classically proportioned watches such as the Type 1 and Type 3 combine design elements from the 1930s through the 1950s with modern precision manufacturing and handcrafting.

Location: Swiss Luxury Apartments, Rue Philippe-Plantamour 6; room not yet determined.

Oris

Paul Cattin and Georges Christian founded Oris in Hölstein in 1904. The Big Crown with a hand-operated date display is one of the brand’s enduring classics, while the Aquis defines the modern diver’s watch collection.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 516.

Otsuka Lotec

Product designer Jiro Katayama founded Otsuka Lotec in 2008 in the Otsuka district of Tokyo. The models No. 5 and No. 6, produced in small batches, combine visibly technical displays with a deliberately industrial design.

Location: SPACES, Quai de l’Île 13, Calvin Room.

Perrelet

Perrelet takes its name from Abraham-Louis Perrelet and the year 1777 in Le Locle. Today, the brand is best known for the Turbine, featuring a rotating dial element, and the Double Rotor.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Maharadja Suite.

Phillips in Association with Bacs & Russo

Phillips was founded in London in 1796; its watch division has been operated in collaboration with Bacs & Russo since 2014. Phillips is not a watch brand and therefore does not have its own model lines, but is one of the world’s leading auction houses for collector’s watches.

Location: Phillips Geneva, Rue de la Confédération 7, 6th floor.

Renaud Tixier

Dominique Renaud and Julien Tixier founded Renaud Tixier in 2023 as an independent watchmaking project. The series *The Tempus Fugit* explores, one by one, the core functions of the mechanical watch; its first chapter is titled *Monday*, the second *Tuesday*.

Location: Swiss Luxury Apartments Geneva, Rue Philippe-Plantamour 6, 2nd floor.

Réservoir

François Moreau founded Réservoir in Paris in 2015. The distinctive display combines a retrograde minute hand with a jumping hour hand and power reserve indicator, reminiscent of instruments found in cars, airplanes, and submarines; well-known lines include GT Tour and Hydrosphere.

Location: Hôtel Beau-Rivage, 13 Quai du Mont-Blanc, Suite 419.

Singer Reimagined

Singer Reimagined was founded in Geneva in 2017 by Rob Dickinson, Marco Borraccino, and Jean-Marc Wiederrecht. The Track1, featuring a centrally displayed AgenGraphe chronograph, put the brand on the map; the 1969 models translate this approach into a more compact format.

Location: Singer Studio, 11 Rue Muzy.

Speake-Marin

British watchmaker Peter Speake-Marin founded the brand in 2002; today it is based in Switzerland. The Piccadilly case has remained its design anchor, while the One & Two collections define the modern line.

Location: Hôtel Beau-Rivage, 13 Quai du Mont-Blanc, Room 422.

Stollenwurm SA

Edward Tourtellotte founded Stollenwurm in Le Locle in 2024; the public debut followed at the Geneva Watch Days in 2025. The young haute horlogerie brand debuted with the astronomically inspired Series 1 and the artisanally crafted Series 2.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Room 223.

Trilobe

Gautier Massonneau founded Trilobe in Paris in 2018. In the Les Matinaux model, three rings rotate in place of traditional hands; Nuit Fantastique further refines this display with a more minimalist design.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite 526.

Tutima

Tutima was founded in Glashütte in 1927 and has been manufacturing there again since 2011. The robust M2 draws inspiration from military aviation chronographs, while the Patria represents the brand’s classic in-house watchmaking.

Location: Hôtel Beau-Rivage, Quai du Mont-Blanc 13, Suite 327.

Unimatic

Giovanni Moro and Simone Nunziato founded Unimatic in Milan in 2015. The minimalist tool watches are sequentially numbered; particularly well-known are the Modello Uno diver’s watch and the Modello Due field watch.

Location: Hôtel Eastwest, Rue des Pâquis 6, ground floor.

Universal Genève

Universal Genève was founded in Le Locle in 1894 and is currently being rebuilt under the Breitling umbrella. Key historical models include the Polerouter, designed by Gérald Genta, and the Compax chronograph family.

Location: Ultima Quai Wilson, Quai Wilson 33, private Universal Genève penthouse.

Urwerk

Felix Baumgartner and Martin Frei founded Urwerk in Geneva in 1997. Satellite displays and retrograde hands define models such as the UR-100 and UR-210 and have made the brand a staple of the independent avant-garde.

Location: Urwerk HQ, Place du Bourg-de-Four 5.

Zenith

Georges Favre-Jacot founded Zenith in 1865 in Le Locle. The El Primero, introduced in 1969 as one of the first automatic chronograph movements and the first of its kind with a high frequency, defines the Chronomaster line; the Defy represents the more modern and experimental side of the manufacture.

Location: L’IceBergues, 12 Rue Kléberg, entire venue.

On-site Guide

The largest cluster of brands is located at the Hôtel Beau-Rivage on Quai du Mont-Blanc. Other groups are exhibiting at the Hôtel d’Angleterre, the Hôtel Eastwest, and the Mandarin Oriental. It’s also worth checking out the independent boutiques and ateliers: that’s where the decentralized concept of Geneva Watch Days comes through most clearly.

The central Pavilion and the Blue Box at the Rotonde du Mont-Blanc complement the individual presentations with exhibitions, talks, and public events. Admission to the publicly accessible events is free; registration may be required for certain dates and presentations.

Geneva Watch Days 2026: September 2–6, 2026
Official brand and location overview: gva-watch-days.com/brands
INSIGHT-LUXURY on the program: Geneva Watch Days 2026 – Update